Alba

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
  • Raise €100,000 ($117,175 USD) to support Alba’s program in Italy.
  • Move to a new safe home and expand our spaces for programming
  • Create a 5-year plan after settling into the new location

  • Seeing continued support from long-term donors
  • Good percentage of donor retention 
  • 48% increase in individual donors last year! 
  • End-of-year email series received positive feedback and led to reconnecting with lapsed followers
  • Erica’s presentations and meetings in the US lead to great donor response!
  • Karise is using her expertise to establish more formal processes for operations, donor tracking, communications, etc.
  • Hesed continues to grow in her journey, inspiring Alba’s team to keep doing their great work
  • Gained some traction on their Alba Influencers program, and plan to continue growing it
  • Adaptable products (e.g. Pitch Deck) have allowed them to easily share Alba’s work in multiple languages and circumstances
  • Consistent e-newsletters, handwritten notes, and social media posts
  • Working on plans for their 15th anniversary in 2028 (fundraising galas)
  • Strategically thinking about plans for the year and using limited time and capacity well 
    • Working on a 5-year strategic plan 
  • Connections in the States to help with distributing products and getting the word out about Alba
  • Moving to a new location this year will be their main focus as they manage logistics and settle in
  • Ongoing health challenges create additional physical and mental fatigue
  • Bandwidth is stretched, limiting their small team’s capacity to increase impact and fundraising.
  • Striving to do more 1x1 email/digital contact in the upcoming year
  • Difficult to bring in volunteers and missionaries to Italy
  • Their US giving platform (TEAM) causes challenges in obtaining donor information

Your Roadmap

APR 2026 - NOV 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Snapshot Reel

Estimated Start Date:
April 28, 2026
Estimated Timeframe:
12 – 14 weeks
A 30-60 second snapshot of your organization’s programs and vision—inspiring donors to engage with your work. Additional Information: Footage: We’ll use Canva stock footage. What this video isn’t: We’re not currently offering videos that are cinematic productions, a story of one person, or videos focused on a single program. Maybe in the future!
Learn More

Story Card

Estimated Start Date:
July 15, 2026
Estimated Timeframe:
6 - 8 weeks
We’ll create a Story Card highlighting the journey of a beneficiary using ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint.
Learn More

End-of-Year Email Series

Estimated Start Date:
September 14, 2026
Estimated Timeframe:
6 - 10 weeks
We’ll build off what we created last year to write a compelling end-of-year email series that thanks donors, and primes them to consider Alba for their year-end giving. Typically the series includes 5-8 emails, each with a unique purpose—gratitude, inspiration, celebration, and finally, an invitation to get involved financially.
Learn More

Reprinting

Estimated Start Date:
October 5, 2026
Estimated Timeframe:
Please let us know if you could use any reprints of past products and we will bring that through our Budget Approval process and let you know.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Erica Schultz-Illiano
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Karise Pagano
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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