Hope's Cry International

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise over $1,000,000 to deepen Hope’s Cry’s impact and expand its capacity to serve.
  • Meet a minimum operating budget of $500,000 to sustain current programming, with a stretch goal of $750,000 for program growth
  • Raise $300,000 toward construction of an Advanced Vocational Center, creating a transitional step for participants completing trauma care
  • Grow monthly giving and increase donor gift levels through reframed asks tied to specific program costs
  • Expand donor reach through Vision Dinners in new cities and the annual Louisiana gala
  • Begin pursuing corporate sponsorships and grant funding to diversify revenue beyond grassroots fundraising
  • Welcome 30 new participants into trauma care while empowering 10 more through Advanced Vocational Training.
  • Sponsor 10 participants through Advanced Vocational Training in 2026, supporting economic independence and long-term freedom from exploitation
  • Break ground on the Vocational Training facility and complete construction by end of 2027, creating a transitional path for participants who have completed trauma care but are not yet ready for resettlement
  • Shifted the annual gala to a friendraising model with table captains inviting their networks, resulting in their most successful fundraiser to date ($100,000 raised, 200 attendees)
  • Planning Vision Dinners to replicate the gala model on a smaller scale in multiple cities
  • Booking more speaking engagements focused on Michelle sharing the Hope’s Cry story and mission
  • Caleb now serving full-time, building out a stronger donor engagement strategy
  • Consistent donor communication through regular emails and handwritten thank-you notes
  • Growing the board by adding two new members to bring different skill sets and connections
  • Refining messaging to communicate the depth of impact when programming is intensive and costly, helping donors understand why long-term, individualized care is worth the investment
  • Transitioning from grassroots fundraising toward foundation, grant, and corporate funding as the organization grows
  • Building a pipeline for high-level donor relationships and converting one-on-one meetings into committed, recurring partnerships
  • Donor contact list is not yet segmented, limiting targeted communication

Your Roadmap

APR 2026 - AUG 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Reprinting

Estimated Start Date:
April 13, 2026
Estimated Timeframe:
We're planning to reprint your connection card envelopes so you have a fresh supply on hand.
Learn More

Story Card

Estimated Start Date:
May 4, 2026
Estimated Timeframe:
6 - 8 weeks
We'll create a new Story Card — the third in your set! This one will follow the design of the first two we created last year, with a new story and updated photos. As always, we'll use ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint.
Learn More

Canva: Social Media Templates

Estimated Start Date:
June 22, 2026
Estimated Timeframe:
8 - 10 weeks
These templates will be built in Canva and handed over in template form so you can keep your social media consistent and on-brand. This product requires a Canva Pro account, which is free for nonprofits. We'll confirm at project launch that you have this set up.
Learn More

Monthly Giving Card

Estimated Start Date:
August 17, 2026
Estimated Timeframe:
6-8 weeks**
This project is marked "tentative" based on whether the previous projects are completed as scheduled. If we stay on track and there's time at the end of the Roadmap, we'll create a Monthly Giving Card—a step beyond traditional donation cards that highlights what your recurring gift program provides, with a goal of converting one-time donors to monthly givers.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Caleb Allen
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Michelle Allen
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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