Justice and Soul Foundation

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise $175,000 to support programs in Cambodia and Washington.
  • Host more small-scale events this year, each generating $5,000 - $20,000 
  • Increase our monthly donors from 32 to 50+
  • Continue supporting our Academy in Phnom Penh by providing vocational training for four new students
  • Expand our domestic program to include two apprentices
  • Invest in each apprentice by covering the cost of training, subsidizing student wages, and providing ongoing coaching and resources for both apprentices and partner salons to ensure mutual success
  • Continue building a network of 10-12 salons committed to partnership
  • Strengthen relationships with CSEC and anti-trafficking nonprofit organizations that help prepare prospective students—survivors of trafficking—for cosmetology training
  • Remain actively engaged in anti-trafficking networks and educational groups across Seattle, King County, and internationally
  • Continue educating our donors, civic groups, and salon industry professionals about anti-trafficking efforts and survivor empowerment
  • The most recent end-of-year campaign was more successful than in the past
  • Several lapsed donors returned this year after strategic outreach
  • Thoughtful, personalized communication leads to great donor retention
  • Hosting several smaller fundraising events throughout the year—almost one per month!
    • More one-on-one conversations with donors, making it easier to connect
    • Reaching different audiences with different interests, giving capacities, and locations throughout the city
  • Launched program in Seattle!
  • The team is growing with Tiffany added as Seattle Program Director
  • Revamping the website
  • Great corporate sponsorship opportunities with salons and salon brands
  • Setting up more automated processes for continuous communication with different donor segments
  • Gaining more monthly donors and determining the best way to distinguish their communications from one-time donors
  • Continuing engagement of the local salon community after no longer hosting their large-scale event

Your Roadmap

APR 2026 - DEC 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Brand Sheet

Estimated Start Date:
April 20, 2026
Estimated Timeframe:
3 - 5 weeks
We'll walk you through a brand discussion to identify ways we can improve on your existing brand and take it in new directions that better represent where JASF is headed. We'll help you articulate what's working and what's not working, and finish with an updated simple brand guide that you can use across any and all design channels, both digital and print.
Learn More

Business Cards

Estimated Start Date:
June 15, 2026
Estimated Timeframe:
4 - 6 weeks**
We'll create 4 business cards for your team that are bold, unique, and memorable! The card design can later be used as a template that can be replicated by you for additional team members, if needed.
Learn More

Event Banners

Estimated Start Date:
July 27, 2026
Estimated Timeframe:
6 - 8 weeks**
This will be a great product to use at your multiple events throughout the year! A branded design that draws attention your work will help build credibility as you talk about your organization to potential donors. Note: These banners typically display beautiful photos from partners (or approved stock photos), so we'll want to ensure you have high-quality, high-resolution photos for this before launching.
Learn More

Thank You Card

Estimated Start Date:
September 21, 2026
Estimated Timeframe:
3 - 5 weeks**
Beautifully branded Thank You Cards are a wonderful way to show gratitude to your donors and supporters! We'll create a 2nd Thank You Card in a new design, so you can have more options to choose from when thanking your donors, volunteers, and guests at events.
Learn More

Phase 3 Application

Estimated Start Date:
October 1, 2026
Estimated Timeframe:
As Unseen partnership grows, our donor investment grows in terms of the scope of the products we offer. Before launching into Phase 3 products, we'll have you fill out a simple questionnaire to gauge your growth as an organization while using Unseen products.
Learn More

Custom Product

Estimated Start Date:
November 2, 2026
Estimated Timeframe:
~8 - 12 weeks
Pending approval, we’ll work together to create a Tent Card that can be displayed at front desks and at the work stations of stylists at salons. This would basically be a "standing" info card to briefly explain your work and invite readers to go to your website to learn more. We'll want to make sure you have buy-in from your local salons and stylists before launching this.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Sarah Fraser-Brands
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Matthew Fairfax
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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