Faithful Heart Foundation

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise $120,000 to support family strengthening programs and college scholarships in Chiang Mai, Thailand.
  • Expand donor base through speaking engagements at partner churches in Minnesota, Ohio, and beyond
  • Develop more consistent donor communication through email and social media
  • Follow up with lapsed one-time donors to re-engage giving
  • Leverage new communications staff to increase visibility and connection with supporters
  • Grow toward a long-term annual giving goal of $200,000 per year within the next 3–5 years
  • Grow the family strengthening project from 60 to 100 families, protecting up to 200 vulnerable children from exploitation
  • Expand the college scholarship program to reach 100 students from economically vulnerable families each year
  • Support all children currently in care through high school and college graduation
  • Strong relationships with existing donors, leading to excellent retention—no monthly donors lost this past year
  • Faithful, long-term monthly giving base (43 of 47 donors give monthly)
  • Major milestone achievements: two college graduates who were the first in their families, and four students advancing from middle school to high school
  • Continued evolution of programming toward family reunification and prevention, moving away from institutional care models
  • Planned speaking engagements at US churches to build new connections
  • New communications staff member in Thailand to help manage social media and donor outreach
  • Physical presence through Unseen products (info cards, connection cards) at partner churches and foundations
  • Establishing more consistent communication with donors and contacts
  • Discomfort with making direct financial asks
  • Seeking to grow donor base to avoid over-reliance on aging existing donors

Your Roadmap

APR 2026 - OCT 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Story Card

Estimated Start Date:
April 13, 2026
Estimated Timeframe:
6 - 8 weeks
We'll create a Story Card highlighting the journey of a beneficiary using ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint.
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Canva: Social Media Templates

Estimated Start Date:
June 1, 2026
Estimated Timeframe:
8 - 10 weeks
These Social Media Templates, built in Canva and handed over in template form, will be helpful to continue building your brand and elevating your message so that you can help more people! This product requires a Canva Pro account, which is free for nonprofits. We believe you may already have this set up, but we'll confirm at project launch.
Learn More

Logo Refresh

Estimated Start Date:
August 3, 2026
Estimated Timeframe:
4- 6 weeks
This project is marked "tentative" based on whether the previous projects are completed as scheduled. If we stay on track, we'll move into a Logo Refresh. During our roadmapping conversation, you mentioned wanting your logo to speak more to the work you're doing, especially family reunification. We'll start there and work to create a refreshed logo mark that better represents your mission.
Learn More

Donation Page Strategy

Estimated Start Date:
August 3, 2026
Estimated Timeframe:
4 - 6 weeks
This project is marked "tentative" based on whether the previous projects are completed as scheduled. If we stay on track and there's time later in the year, we'll walk through a Donation Page Strategy together. This is more of a working session than a tangible product. We'll do an assessment of your current donation landing page and talk through recommendations for strengthening the visual presentation and crafting compelling language that connects with potential donors.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Matthew Pound
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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