Elevate Academy

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise $700,000 in 2026—$300,000 from individual donors and $400,000 from family foundations.
  • Provide economic empowerment cohorts for 200 women annually to alleviate poverty and vulnerability.
  • Launch Survivor Leadership career conferences across the country, empowering the next generation of leaders to be advocates in their communities.
  • Raise $2 million over the next three years to expand and scale the school, and offer in-person conferences and chapters.
  • Rebecca is well-connected, widely known, and great at relationship building—leading to many opportunities
  • Launching additional career support services for survivors through collaboration with other organizations
  • Maintaining strong relationships with corporate donors
  • Several opportunities for speaking engagements
    • Women Moving Millions—great opportunity to connect with high-impact donors
  • Plans to host in-person Elevate workshops for local communities
  • Strategic, well-organized plan for donor communications through a variety of touchpoints 
  • Podcast collaborations are helping spread the word, plus potential brand partnerships/corporate donors
  • Branding and messaging are getting more concise— people have noticed the growth
  • Individual donations went down significantly this year
  • Providing motivational and constructive feedback to staff who need more direction in carrying out fundraising plans
  • Keeping consistent communication and messaging for existing donors
  • Rebecca has great relationships with high-level donors, but has a hard time making the ask

Your Roadmap

NOV 2025 - OCT 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Pitch Deck

Estimated Start Date:
November 20, 2025
Estimated Timeframe:
8 - 12 weeks
We'll work together with a designer to create a custom-designed slide deck following the Unseen Story Arc, while also doing our best to incorporate messaging from your current deck. Our typical messaging focuses on the problem you're solving, solution, and a call to action all geared towards making a financial ask.
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Thank You Card

Estimated Start Date:
February 10, 2026
Estimated Timeframe:
3 - 5 weeks**
Beautifully branded Thank You Cards are a wonderful way to show gratitude to your donors and supporters!
Learn More

Mailchimp: Welcome Drip Series

Estimated Start Date:
March 24, 2026
Estimated Timeframe:
6 - 10 weeks
This email series is for new email subscribers who sign up on your website or are added to your subscriber list. It's an instant "hello!" to anyone new to your list, and educates and engages people who have just heard you speak, or run across you online. The great thing about a Welcome Drip Series is that it's building relationships for you, while you focus on your programs. The ultimate goal is that as they get to know you over time (and read future emails), that they'll want to get involved by supporting your work.
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Donation Page Strategy

Estimated Start Date:
May 8, 2026
Estimated Timeframe:
4 - 6 weeks
This is more of a working session vs. a tangible product. We'll do an assessment of your current donation landing page, and talk through recommendations and ideas based on feedback from the NextAfter Friction Test and the Unseen Team. This will include ideas to incorporate EA and RBI giving pages for best and easiest flow.
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Snapshot Reel

Estimated Start Date:
June 10, 2026
Estimated Timeframe:
12 – 14 weeks
Beta Product: This is a simple overview video, based on the Unseen Story Arc messaging, intended for social media use. It will be in a vertical "reel" format. It will be created in Canva using stock video footage and photography. This is not a cinematic video, but an Info Card in video form, as a way to introduce people to the org via a social video. It will give potential donors a clear, high-level intro to your work, so that they will want to get involved or learn more, ideally helping you attract the right kind of committed donors to join you in your mission.
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Phase 3 Application

Estimated Start Date:
August 11, 2026
Estimated Timeframe:
Learn More

Custom Product

Estimated Start Date:
September 3, 2026
Estimated Timeframe:
~8 - 12 weeks
This new donor welcome email series is designed to better support you with donor retention and long-term engagement strategies, with the long-term goal of helping you grow your donor base in sustainable ways. This is a Beta product, and you'll be one of our first partners to use it, so we will value any additional input on this one!
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Reprinting

Estimated Start Date:
November 2, 2026
Estimated Timeframe:
We are happy to offer reprints throughout partnership, as part of your annual Roadmap, as long as it fits within budget and workload for each year. We will make any minor edits such as address changes and stat updates, as needed. By special request, we will also update your Info Card with a new photo and logo.
Learn More

Custom Product

Estimated Start Date:
November 4, 2026
Estimated Timeframe:
~8 - 12 weeks
You mentioned you have a current Gift Range Chart that you'd like us to review. This is currently set as an internal review process, rather than a final printed product. Your Project Manager will reach out to you for your file, and our team will give it a thorough review, with suggestions.
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Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Rebecca Bender
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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