Jasmine Road

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise $1,541,160 in donor contributions to support survivors through aftercare and social enterprise opportunities.
  • Over the next 3 - 5 years, Jasmine Road will begin a capital campaign to support the growth of our social enterprises and expand workforce development and employment opportunities for survivors of sex trafficking, prostitution, and addiction.
  • Over the next 12 months, a few of Jasmine Road’s goals include:
    • 13 full-time residents provided 100% free housing, basic needs, and healthcare.
    • 1 - 2 residents graduating and entering the “Sisters for Life” lifelong support phase.
    • 1 - 2 graduates receiving transitional housing and continued case management.
    • 100 new case files opened for prospective residents.
    • 75 healthcare and 100 therapy appointments attended.
    • 6 - 8 residents employed in Jasmine Road social enterprises, working 7–35 hours weekly.

‍

  • Celebrated the 16th graduate of the program!
  • Strong team! Growing staff with streamlined team processes
    • Added Liv and Rhonda to the development team! 
  • Each team member uses their strengths well to bring progress to the organization 
  • Solid base of high-capacity and recurring donors
  • Successful events bringing in new donors
  • Personalized, intentional, and frequent donor communication
  • Great community connections—were named as the recipient of Greenville High’s annual fundraiser!
  • Strong grant funding 
  • Developed a strategic plan for the next 3-5 years
  • Robust and organized communication plan for donors in the year ahead
  • Hired new Head Chef for Jasmine Kitchen
  • Purchased a van to help expand their social enterprise into catering opportunities
  • Reaching a broader donor audience, specifically younger and more men
  • Applying for state funding for the first time
  • Taking on a big website redesign project this year

Your Roadmap

MAR 2026 - NOV 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Reprinting

Estimated Start Date:
March 4, 2026
Estimated Timeframe:
If you need reprints of any of the products we've created, please let us know! We already have planned to reprint the Info Card for you.
Learn More

Mailchimp: Newsletter Templates

Estimated Start Date:
March 23, 2026
Estimated Timeframe:
4 - 6 weeks
The goal of these templates will be to create easy-to-use, branded templates for different purposes of email communication. One will be more newsletter focused for sending regular updates, one will be more plain text so it feels like it came directly from a leader in the org and will include an optional section to ask for support, and another for special updates or to thank subscribers. We'll plan to build these in your current platform, Constant Contact
Learn More

Simple Brochure

Estimated Start Date:
May 11, 2026
Estimated Timeframe:
6 - 8 weeks
Building off of your Info Card, the Simple Brochure will take a slightly deeper dive into your programs. This product will work great to leave with major donors after 1x1 or small group meetings.
Learn More

Pitch Deck

Estimated Start Date:
July 13, 2026
Estimated Timeframe:
8 - 12 weeks
We'll work together with a designer to create a custom-designed pitch deck following the Unseen Story Arc that we came up with together in our Mapping Your Message call. The messaging will focus on the problem you're solving, solution, and a call to action all geared towards making a financial ask.
Learn More

Monthly Giving Card

Estimated Start Date:
October 5, 2026
Estimated Timeframe:
6-8 weeks**
A step beyond traditional donation cards, these Monthly Giving Cards highlight what your recurring gift program provides with a goal of converting one-time donors to monthly givers. This project is marked 'tentative' based on whether the previous projects are completed as scheduled. If we stay on track and there's time at the end of the year, we’ll create this Monthly Giving Card.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Hali Tankersley
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Liv Fletcher
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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