Eden's Farm

Phase 1

You're in Phase 1 out of 4 product phases. This means that you can request products in Phase 1. To gain access to Phase 2 products, please talk with your Partnership Manager during your annual Roadmapping meeting.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
  • Raise $500,000 in 2026 to expand survivor housing, stabilization services, and workforce development programs while strengthening Eden’s Farm’s long-term sustainability.
    • Grow and diversify revenue through a balanced mix of individual donors, major gifts, grants, and earned income.
    • Strengthen individual donor engagement and retention, with a focus on monthly giving.
    • Continue building earned revenue through survivor-led workforce development and justice enterprise initiatives.
    • Develop foundational donor-facing tools, including an Info Card and Donation Card, to support clearer storytelling and more confident and effective fundraising conversations.
  • Expand survivor-centered housing, stabilization, and employment pathways to support survivors in achieving safety, healing, and long-term economic stability.
  • Launch a survivor-centered triage house by the end of 2026, providing immediate, short-term housing and stabilization services for 12-15 survivors annually
  • Provide comprehensive case management, trauma-informed care, and stabilization services to at least 50 survivors in 2026, including therapy access, healthcare coordination, safety planning, and survivor-led advocacy
  • Develop and operate a workforce development program serving 10 survivors through paid transitional employment, job training, and apprenticeship pathways
  • Strong retention of a “small but mighty” group of long-term, deeply committed donors, built through intentional relationship-building
  • Thoughtful, personal communication with donors, including segmented outreach to top supporters through individualized emails and texts
  • Annalisa has made a meaningful shift in her fundraising mindset, positioning the ask as an opportunity to join in the work
  • Successful grant writing, with new funding opportunities emerging through incoming board leadership and local civic connections
  • Trusted relationships with local community partners and leaders throughout Western Pennsylvania
  • Organized fundraising and marketing plans in place for the year ahead
  • Creative and relational fundraising ideas, including community-based gatherings and events
  • A physical storefront that invites foot traffic and creates tangible, meaningful opportunities for donor engagement, education, and community connection
  • Survivor leaders are meaningfully employed within the organization, reflecting Eden’s Farm’s commitment to staff care, dignity, and long-term sustainability
  • Annalisa is building confidence and clarity around her role, expertise, and value when engaging with major donors
  • Communicating the urgency and necessity of the work with clear and compelling language, without feeling the need to over-explain
  • Expanding the donor base beyond a small, highly committed group, without losing the relational approach that’s working well
  • Bridging messaging effectively between faith-based and non-faith-based audiences in a way that feels authentic and inclusive
  • Limited staff capacity, with fundraising and donor communication largely centralized with Annalisa
  • Creating more streamlined systems and workflows for donor communications and follow-up
  • Continuing to grow board involvement in fundraising
  • Clarifying and strengthening a brand identity the team feels connected to and confident using across audiences and platforms—one that feels distinctive and genuinely reflective of Eden’s Farm’s heart and mission

Your Roadmap

FEB 2026 - SEP 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Info Card

Estimated Start Date:
April 6, 2026
Estimated Timeframe:
6 - 8 weeks**
We'll use the Unseen Story Arc, as discussed in the Mapping Your Message Conversation, to develop a clear and concise Info Card that casts a vision of your work and invites potential donors to learn more. This 5x7” card will serve as a basic quick overview of your organization to distribute at events, speaking engagements, donor meetings, etc.
Learn More

Donation Card

Estimated Start Date:
May 15, 2026
Estimated Timeframe:
4 - 6 weeks**
Donation Cards are a multi-use tool! Collect contact info and/or receive a donation and/or direct people to the website for online giving. They also serve as a reminder to give if someone wants to mail it in later
Learn More

Thank You Card

Estimated Start Date:
June 22, 2026
Estimated Timeframe:
3 - 5 weeks**
This Thank You Card will give you an opportunity to write a quick handwritten note of gratitude while also giving donors and supporters a beautiful, branded reminder of your work to place on their fridge, at their desk, or on the bulletin board at the office.
Learn More

Pitch Deck

Estimated Start Date:
July 27, 2026
Estimated Timeframe:
8 - 12 weeks
We'll work together with a designer to create a custom-designed pitch deck following the Unseen Story Arc that we develop together in our Mapping Your Message call. The messaging will focus on the problem you're solving, solution, and a call to action all geared towards making a financial ask.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Kyla Christensen
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Annalisa Gibbs
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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