Hong Kong Dignity Institute

Phase 1

You're in Phase 1 out of 4 product phases. This means that you can request products in Phase 1. To gain access to Phase 2 products, please talk with your Partnership Manager during your annual Roadmapping meeting.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
  • Raise $450,000 USD through individual donors, grants, and foundations.
  • Raise $75K of total budget from individual monthly giving or unrestricted individual gifts to cover our operations costs.
  • Litigate five forced marriage cases, forcing HK government to acknowledge the issue and institute policies for protecting girls.
  • Bring at least one landmark trafficking case before CFA, with broad applicability.
  • Assist 50 refugees and asylum seekers with their legal cases.
  • Provide an annual development fund of $4k USD per staff member for mental health support or professional development.
  • Long-term, have reserves of at least one year of running costs ($450k USD) in a time deposit and accruing interest.
  • Strong grant applications are bringing in significant funds, including multi-year grants
  • Jennifer is a charismatic public speaker, and likes doing it!
  • Founder, Patricia, is well known in the sector, leading to connections and donations
  • Impressive program work in Hong Kong where the trafficking landscape is still not widely recognized 
    • One of the only orgs in HK doing litigation work against trafficking 
  • Board is involved and one member has connections with high net-worth individuals
  • Leadership is smart, professional, respected leaders in the anti-trafficking space
  • Dedicated person for social media = consistency in this area 
  • Difficult to collect imagery that showcases their work to supporters.
  • Messaging isn’t currently unified, and designs/branding aren’t consistent
  • New to the fundraising space and currently lacking tools, making an ask in 1x1 meetings more challenging. 
  • Moving beyond the founder’s current network and influence to establish themselves as their own entity and brand. 

Your Roadmap

NOV 2025 - NOV 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Marketing Conversation: Mapping Your Message

Estimated Start Date:
November 26, 2025
Estimated Timeframe:
4 - 6 weeks
We'll walk you through the method Unseen uses to develop donor-focused language during this 1.5 hour meeting. Developing your key messaging allows you to communicate in a way that inspires others to get involved. This method will be applied throughout your Unseen products to bring a consistent voice to your brand.
Learn More

Info Card

Estimated Start Date:
January 30, 2026
Estimated Timeframe:
6 - 8 weeks**
We'll use the Unseen Story Arc, as discussed in the Mapping Your Message Conversation, to develop a clear and concise Info Card that casts a vision of your work and invites potential donors to learn more. This 5x7” card will serve as a basic quick overview of your organization to distribute at events, speaking engagements, donor meetings, etc.
Learn More

Pitch Deck

Estimated Start Date:
June 5, 2026
Estimated Timeframe:
8 - 12 weeks
We'll work together with a designer to create a custom-designed slide deck following the Unseen Story Arc that we will come up with together in our Mapping Your Message call. The messaging will focus on the problem you're solving, solution, and a call to action all geared towards making a financial ask.
Learn More

Mailchimp: Newsletter Templates

Estimated Start Date:
August 24, 2026
Estimated Timeframe:
4 - 6 weeks
The goal of these templates will be to create easy-to-use, branded templates for different purposes of email communication. One will be more newsletter focused for sending regular updates, one will be more plain text so it feels like it came directly from a leader in the org and will include an optional section to ask for support, and another for special updates or to thank subscribers.
Learn More

Simple Brochure

Estimated Start Date:
September 30, 2026
Estimated Timeframe:
6 - 8 weeks
Building off of your Info Card, the Simple Brochure will take a slightly deeper dive into your programs. This product will work great to leave with major donors after 1x1 or small group meetings. We've marked this product "tentative" as we will plan to take it on if the other projects stay on track and you still have a need for it before year-end.
Learn More

Story Card

Estimated Start Date:
December 13, 2026
Estimated Timeframe:
6 - 8 weeks
We’ll create a Story Card highlighting the journey of a beneficiary using ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Gillian Miller

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

Copyright © 2022 Unseen