Unseen Development

Phase 4

Congratulations! You're in Phase 4, the last of Unseen's 4 phases, meaning you can request all Unseen products. Please note that some products may have additional application criteria and requirements.

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Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!

Your Roadmap

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Brand Sheet

Estimated Start Date:
February 9, 2026
Estimated Timeframe:
3 - 5 weeks
We'll meet with Mitch, a designer we've worked with for several years on our Annual Report and other Unseen products to discuss any updates we'd like to make to our brand. This will help set the stage for consistent branding from here on out.
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Custom Product

Estimated Start Date:
April 13, 2026
Estimated Timeframe:
~8 - 12 weeks
We'll create this year's Annual Report mostly based on the format we've used the past several years which highlights partners' impact and Unseen's role in accomplishing that. Some key updates to include this year that differ from previous years are SGI data and reporting including numbers from those alumni partners, and Unseen Guardian totals, if applicable.
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Thank You Card

Estimated Start Date:
April 20, 2026
Estimated Timeframe:
3 - 5 weeks**
Beautifully branded Thank You Cards are a wonderful way to show gratitude to your donors and supporters! We'll plan to create 3-4 versions (total) of Thank You Cards for you to use interchangeably throughout the year with donors. We'll start with 2 designs and create 1-2 more later in the year if workload allows.
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Event Banners

Estimated Start Date:
May 1, 2026
Estimated Timeframe:
6 - 8 weeks**
This will be a great product to use at Fall Fire and any other events or booths you have for the year. Note: These banners typically display beautiful photos from partners (or approved stock photos), so we'll want to ensure we use high-quality, high-resolution photos for this.
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Story Card

Estimated Start Date:
June 22, 2026
Estimated Timeframe:
6 - 8 weeks
We’ll create a Story Card highlighting the journey of a beneficiary using ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint. Our plan is to design four similar Story Cards that feature different people and areas of service from our partners. We'll create the first one, and then use that as a template for the other 3, which will likely run simultaneously.
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Pitch Deck: Custom

Estimated Start Date:
August 3, 2026
Estimated Timeframe:
10 - 14 weeks
We'll help you outline, refine, and design a presentation that inspires donors to give towards SGI. This will use the updated branding and messaging we've worked on throughout the Roadmap, but is geared towards donors who are already familiar with our work, but we want to pitch the SGI concept to them.
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Custom Product

Estimated Start Date:
October 5, 2026
Estimated Timeframe:
~8 - 12 weeks
We'll use the Annual Report as a guide to update the website based on the branding we've worked on throughout the year. Updates could also include: Adding SGI, updated numbers and data from Annual Report, etc.
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Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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