Our partners often talk about how difficult it can be to fundraise in a country separate from the one in which their work is. There’s a perception that the local community won’t be interested in “foreign” causes. But our partner, AusCam, is finding ways to connect with its local community in Australia while igniting support for the counter-trafficking work they do in Cambodia.
Founder Julie Dowse recently hosted a community event called Inspiring Hope that raised over $8,000. But for Julie, the financial outcome wasn't the biggest win. "The room was filled with energy, curiosity, and genuine engagement," she said. "It showed me that fundraising is only one part of community activation. Storytelling, connection, and shared passion are what truly ignite people."
The evening featured local leaders sharing their journeys of finding purpose, a live artist whose work was auctioned off, and Unseen materials displayed throughout the venue. The event was hosted at the town’s community centre. During the planning stage, Julie reached out to the manager for a meeting, shared the vision, and found enthusiastic support. This led to an in-kind sponsorship, covering almost all expenses for the event!
"You just have to step out in faith and make your cause known,” she shared. “People want to support great causes — but if they don’t know about them, they can't do anything."
We asked Julie for her main tips and takeaways to help other nonprofit leaders create successful fundraising events. Here's what she shared:
How did you promote the event?
Promotion began through several local Facebook community pages. But the turning point came when I approached local businesses for sponsorship. This led to a complimentary Chamber membership and event promotion to all Chamber members! This support expanded reach and credibility in the lead-up to the event.
In hindsight, is there anything you’d do differently?
Looking back, I would start planning and promoting the event earlier to allow more time to build awareness in the community. I did contact our local newspaper, which kindly ran a story about the event, but it was published very close to the event date. With more lead time, that kind of media exposure could help build stronger momentum.
It’s also important to check local calendars before setting the date. Make sure there are no major community events happening at the same time and be mindful of school holidays, which can affect attendance.
How did the in-kind sponsorship work?
I just reached out to the function manager for a meeting, shared the vision, and found enthusiastic support. He advised me how to apply for in-kind sponsorship to the Board of Directors which I did successfully. The club then supported:
- The event room
- Audio/visual equipment
- Designed and printed tickets
- In-house promotion
- A recommendation for a pro bono auctioneer
They went above and beyond to ensure the night was seamless and successful.
What did you learn from hosting this event?
- Lead with purpose, not pressure. People engage when they understand why you care.
- Build community first. Funds follow connection.
- Ask boldly. Many businesses are willing to help if given the opportunity.
- Leverage local champions. Influential locals can amplify reach and credibility.
- Start small, go deep. Authentic connection in a room of 45 can be more powerful than a room of 400.
I am already seeing the ripple effect of Inspiring Hope in my early stage planning for our event to be held in June this year. The success has opened new doors for AusCam and laid strong foundations for further events this year and beyond.