Immediate welcome and invitation to stay connected. Someone is interested in the work you do and signs up for your e-newsletter! An automated welcome email is a great way to connect with them right away. We’ll create a single automated welcome email and set up in your MailChimp account. The welcome email is automatically sent to subscribers when they sign up for your email list or are manually added. The intention is to welcome them, introduce them to your mission, and invite them to stay connected. Once created, this single email will automatically go out using a specified, customizable trigger (i.e. immediately after subscribing), so your work is done!