Mailchimp: Welcome Drip Series

Cost:

$0*

Size:

Timeline:

6 - 10 weeks

Time Commitment:

6 - 8 hours

Make a great first impression the moment someone subscribes. When a new visitor signs up for your e-newsletter—through your website or a contact form at an event—this automated series welcomes them right away and introduces them to your mission. We'll write 3–4 emails and set them up directly in your Mailchimp account, so every new subscriber automatically receives them at customizable intervals (immediately after signing up, one week later, etc.). Once it's built, it runs on its own!

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!

*Mailchimp is often free, but a paid subscription is required if you want to build a drip series. Please see link to Mailchimp's Pricing Plans under Product Details.

**Please allow up to 2 additional weeks for printing and shipping.

Product Examples

Product Details

What's Included

A designed email series that looks great and matches your organization’s brand.
3-4 well-written emails that welcome new subscribers, clearly introduce your organization's mission and impact, and invite them to stay connected and get involved.

Additional Information

This product is designed for new subscribers—people who sign up via your website or a contact form. It is not intended for existing contacts or donor lists.‍
Mailchimp is an online software for sending email newsletters and campaigns.
We recommend completing Mailchimp: Newsletter Templates first to establish a design foundation for these emails.
You'll need an active Mailchimp account on the Standard Plan, and to upload/organize your contacts before we start this project. (Mailchimp Pricing Plans)
While Mailchimp is our area of expertise, we're happy to discuss working in other email platforms if that's what you're already using.
Your website must have a subscribe form that collects first and last names in separate fields—this is required for the mail merge feature. If you don't have this yet, please prioritize setting it up before starting this project.
We’ll help you with all the logistics of setting up your campaign in Mailchimp so it’s successful and easy for you to manage going forward.

Download Resource

Partner Responsibilities

During Production

Complete the forms we provide within the requested timeline.
Review each draft, providing edits and comments in a timely manner.

Post Production

Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
Survey #1 - Production Feedback Survey - You may receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a 10-15 minute survey focused on how you’ve used the product and what results you are seeing.

Post Production

Put your new product to work! It's our greatest hope that you'll use what we've built together to connect with your subscribers, grow your donor base, and ultimately help more people. This product was made possible by Unseen’s generous donors, whose giving allows us to create fundraising and communication materials for organizations like yours, at no cost to you.

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