Mailchimp: New Donor Drip Series

Cost:

$0*

Size:

Timeline:

6 – 10 weeks

Time Commitment:

6 – 8 hours

Turn early generosity into long-term connection. Research consistently shows that the first 30 days after a donation are the most critical window for donor retention. What happens in the weeks following that first gift plays a significant role in whether a donor stays connected or quietly drifts away. This 8-email automated series walks new donors through a thoughtful engagement journey, moving them from their initial act of generosity into deeper relationship and ongoing support. Each email is designed to build trust, reinforce impact, and invite next steps, including monthly giving, in a way that feels relational rather than transactional. By the end of the series, donors feel informed, connected, and naturally integrated into your communication rhythm. Because this series is fully automated, every new donor receives consistent, meaningful follow-up, ensuring no one slips through the cracks while protecting your team’s time and capacity.

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!

*Mailchimp is often free, but a paid subscription is required if you want to build a drip series. Please see link to Mailchimp's Pricing Plans under Product Details.

**Please allow up to 2 additional weeks for printing and shipping.

Product Details

‍What's Included

A designed email series that looks great and matches your organization’s brand.
8 well-written emails that build trust, reinforce impact, and invite them to get further involved.

Additional Information

This product is designed for new donors—people who have given to your organization for the first time. It is not intended for existing contacts or donor lists.‍
Mailchimp is an online software for sending email newsletters and campaigns.
You'll need an active Mailchimp account on the Standard Plan. (Mailchimp Pricing Plans)
While Mailchimp is our area of expertise, we're happy to discuss working in other email platforms if that's what you're already using.
You must collect first and last names in separate fields—this is required for the mail merge feature. If you don't have this yet, please prioritize setting it up before starting this project.
We’ll help you with all the logistics of setting up your campaign in Mailchimp so it’s successful and easy for you to manage going forward.

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Download Resource

Partner Responsibilities

During Production

Complete the forms we provide within the requested timeline.
Review each draft, providing edits and comments in a timely manner.

Post Production

Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
Survey #1 - Production Feedback Survey - You may receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a 10-15 minute survey focused on how you’ve used the product and what results you are seeing.

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