Explain your programs to multiple audiences. Donors enjoy investing in different causes. Some love children, others believe in vocational training for women, some are captivated by providing clean water, and others in aftercare for trafficking survivors. Create a professionally designed 2-sided full-page Program Card that highlights a program within your organization. Program Cards include specific details about one program, along with a story of impact to illustrate your work in this area. Program Cards can be used together in a major donor folder, or individually as you tailor your conversation to the specific interests of each donor. Invite them to invest with you in that program’s growth.