Improve your writing and communication with donors. Write stories and content that inspires your donors and followers to learn more and get involved, while ensuring the dignity of those you serve is upheld. Great writing connects funders to those you serve, bringing understanding, empathy, and compassionate action. It has a direct impact on procuring funding and expanding your work—so you can assist even more vulnerable people. Unseen’s writing guide is full of tips and practical examples for you to share stories in a way that inspires others. Refer to this guide when writing online content (e.g., blog posts, email campaigns, social media posts, and more), as well as print copy (e.g., brochures, story cards, newsletters, etc.).