The Freedom Story

Phase 3

You're in Phase 3 out of 4 product phases. This means that you can request products in Phases 1-3. Some products may have additional application criteria and requirements.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
  • Raise $1,521,000 in 2026 as part of a three-year, $5 million effort to expand prevention and education in Thailand.
  • Build Thailand’s largest prevention network to safeguard 13,000 children and families. This network will:
    • Create 21 community safe zones 
    • Train 150 local leaders
    • Equip 9,000 community members with tools and education to prevent trafficking
  • Double the number of scholarships awarded annually from 442 to 900
  • Clear articulation of the impact tied to specific dollar amounts, making it easier for donors to quickly determine how much to give and to act
    • Especially effective with communicating impact updates to major donors
  • Lucy continues to grow her fundraising capability and confidence
    • Starting to do more phone calls, overcoming an area of discomfort!
  • Chealsia has been a great asset to the team, approaching communications with a shared commitment to ethical storytelling 
  • Consistent, segmented communication with existing donors
  • Great donor retention and relationship-building practices
  • Successful microevents with highly engaged audiences
  • Venturing into peer-to-peer fundraising with a solid foundation to build from
  • Exploring donor-led introductions to reach new audiences beyond current geographic concentrations
  • Identifying what most effectively motivates pre-donors and past donors to take the next step in the giving journey
  • Connecting with potential new donors, especially with their limited geographical scope
  • Navigating the ripple effects of changes in government funding last year
    • Most donors still gave, but saw more hesitancy in individual and institutional giving
  • Branching out into legacy giving avenues
  • Creating lasting interest for younger generations, positioning them to become future donors as their capacity grows

Your Roadmap

FEB 2026 - NOV 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Custom Product

Estimated Start Date:
February 11, 2026
Estimated Timeframe:
~8 - 12 weeks
Due to the donor investment required for such a large project, Unseen requires an additional application which helps us assess the feasibility of this project based on staff workload, budget, number of video requests, and in-country filming details.
Learn More

Impact Report Summary

Estimated Start Date:
February 16, 2026
Estimated Timeframe:
8 - 10 weeks**
The Impact Report Summary shows the outcomes of your work and gives vision as to how your donors’ gifts have made a difference—building trust and credibility with supporters and beneficiaries. We’ll create a visually appealing, one-page (2-sided) executive impact summary with key stats, images, and graphs to represent one year of your organization’s impact. It can be used as a supplemental piece to your annual report and sent digitally to a broader audience. It can also be included in major donor folders and corporate proposals.
Learn More

Overview Video

Estimated Start Date:
April 23, 2026
Estimated Timeframe:
20-30 weeks
We’ll create a short video that provides an overview of your organization’s work to engage donors and inspire them to get involved. ‍ ‍Videos are ~3 minutes long, in English, and are designed for fundraising. They follow the Unseen Story Arc—addressing the problem your organization is solving, the programs you have in place, your inspiring vision for the future, and a call to action. Note: This is a tentative project based on the application process, Unseen's budget, and internal workload of Project Managers and Partnership Managers, as well as the feasibility of filming in-country.
Learn More

Program Card

Estimated Start Date:
November 2, 2026
Estimated Timeframe:
8 - 12 weeks**
Mirroring your first program card, this second card will focus on your education program and is meant for mid to high-level donors in more of a 1x1 setting. At launch, we may want to touch base whether there is enough time at the end of the year for this content-heavy project, or if you'd like to change to something with a "lighter load."
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Chealsia Smedley
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Lucy McCray
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

Copyright © 2022 Unseen