Hagar USA

Phase 3

You're in Phase 3 out of 4 product phases. This means that you can request products in Phases 1-3. Some products may have additional application criteria and requirements.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
  • Hagar USA is aiming to raise $980,000 toward Hagar International’s global goal
  • Secure $500K+ in restitution for survivors
  • Raise $2 million annually by 2028 in the US/Canada market alone, to support our long-term client goals
  • Support 5,000+ survivors across the Asia Pacific
  • Reach 1 million+ at-risk and vulnerable people through prevention
  • Long-term client goals (supporting 5,000+ survivors and 1 million through prevention)

  • Successfully implemented a strategic communication plan to nurture donor relationships
    • Includes a variety of communication, such as Loom videos, emails,  and handwritten notes
  • Great response to the individual fundraising that was adapted after the loss of government funding
  • High donor retention rate of 75-80%
  • Saw the return of multiple lapsed donors (2-3 years without giving)
  • Plans for board involvement in hosting microevents
  • Increased the number of speaking engagements for Catherine and have plans to do 24 more in 2026
  • Continuing to implement consistent branding across the federation has helped to increase recognition of the organization—Hagar is becoming a household name in the US!
  • Team growth has expanded the organization’s ability to respond quickly and effectively in high-stakes situations—directly increasing impact.
  • Pro bono photography and videography during their visit to Cambodia
  • Learning how to make language more concise and digestible, finding what donors connect with
  • Loss of state and federal funding
  • Complicated ecosystem of Hagar’s international offices makes it difficult to implement changes
  • Connecting with more high-net-worth donors
  • Tapping into the Gen Z donor base and determining what they will respond well to
  • Growing the database of contacts and recurring donors
  • Gradually regaining the trust of major donors after past issues of the organization
  • Revenue has plateaued

Your Roadmap

FEB 2026 - DEC 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Event Banners

Estimated Start Date:
February 4, 2026
Estimated Timeframe:
6 - 8 weeks**
This will be a great product to use at your speaking events and any other events or booths you have for the year. Note: These banners typically display beautiful photos from partners (or approved stock photos), so we'll want to ensure you have high-quality, high-resolution photos for this before launching.
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Program Card

Estimated Start Date:
March 30, 2026
Estimated Timeframe:
8 - 12 weeks**
This product typically focuses on one of your core programs and is meant for mid to high-level donors in more of a 1x1 setting. At launch, you can decide which program or country would be most beneficial depending on where you're at with fundraising goals and what group of donors would be most impacted by this product (and likely to donate because of it!). In our call, we talked about communicating "The Whole Journey" in a one-pager, tied to deliverables/ROI so that donors can clearly see how much it costs to offer specific programs and services. We'll want to keep the Vision Packet in mind as we create this product, to make sure they compliment each other.
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Story Card

Estimated Start Date:
June 22, 2026
Estimated Timeframe:
6 - 8 weeks
Using your first story card as a starting point for design, we’ll create a second story card highlighting the journey of a beneficiary using ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint.
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Info Card

Estimated Start Date:
August 3, 2026
Estimated Timeframe:
6 - 8 weeks**
As an "upgrade" to your first Info Card, we'll work with you to update any photos and content to align with your updated messaging, logo, and brand elements. We'll still use the Unseen Story Arc to make sure you have a clear and concise Info Card that casts a vision of your work and invites potential donors to learn more. This 5x7” card serves as a basic quick overview of your organization to distribute at events, speaking engagements, donor meetings, etc.
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Reprinting

Estimated Start Date:
August 3, 2026
Estimated Timeframe:
Since you're getting a re-design of an Info Card, you've been approved for reprints of your Simple Brochure and/or your first Story Card.
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Vision Packet

Estimated Start Date:
August 31, 2026
Estimated Timeframe:
14 - 16 weeks
For use with major donors in 1x1 meetings, a Vision Packet is a multi-page case for support that walks potential donors through the complex work of your organization, highlighting a clear problem, solution, vision for the future, and call-to-action. Vision Packets may also include a giving chart, as well as detailed program descriptions. It sets you up for a clear 'ask' and leaves the donor with comprehensive information to review outside a meeting and share with other decision makers.
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Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Amie Gosselin
Your organization's main person for the ongoing details and decisions of project management
Consultant(s)
Catherine Kirkendall
Copied in on all communications about a project as it is being created

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Gillian Miller

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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