The Whispering Willow

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise $1,500,000 to fund ongoing operations and purchase land for all our projects to operate under one roof.
  • Complete the post-rehab center
  • Reach 25,000 women with our period poverty program
  • Employ 150 survivors through our vocational program
  • Support 100 young girls in their college studies
  • Strong relationships with existing long-term donors
  • Several successful, repeated grants
  • Good response from donors for emergency needs (e.g., repairs from flooding)
  • Recently attended a fundraising mentorship course
  • Dedicated volunteer to manage website SEO
  • US ambassador program has been going well
  • The team has grown in professionalism and deepened its connections with each other
  • Exciting goals for funding to purchase new land and/or a building to grow programs
  • Plans to restructure the team to provide more fundraising support for Helen
  • Contacts and donors in a variety of countries
  • Finding someone who can take over ongoing communications to keep them consistent
  • Much of Helen’s time and energy has been devoted to a family member’s health
  • Growing the US ambassadors program
  • Currently in a transition state, moving from one of their buildings and finding another
  • Setting aside funds to restructure the team and invest in staff for positive retention
  • Loss of USAID funding and resource suppliers due to recent tariffs

Your Roadmap

NOV 2025 - APR 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Pitch Deck

Estimated Start Date:
November 17, 2025
Estimated Timeframe:
8 - 12 weeks
We'll work together with a designer to create a custom-designed slide deck following the Unseen Story Arc that we used in our Mapping Your Message call. The messaging will focus on the problem you're solving, solution, and a call to action all geared towards making a financial ask.
Learn More

Thank You Email Banners

Estimated Start Date:
March 2, 2026
Estimated Timeframe:
3 - 5 weeks
We'll create branded Thank You Email Banners that you can use to send regular thank-you emails. This product works best with beautiful, hopeful photos of those you serve (or we can use stock photos).
Learn More

Canva: Social Media Video Templates

Estimated Start Date:
April 20, 2026
Estimated Timeframe:
12 - 14 weeks
These are branded templates created in Canva Pro that you can use for quick and effective social media posts. We would create a few based on "themes" that you'd like to include (e.g. quotes, impact stories, news/updates, staff/volunteer spotlights, events, campaigns, etc.). NOTE: A "preferred" prerequisite of this product (see "Learn More" link below), is that the partner is already regularly posting video content. We'd love to see that you are comfortable with and strategic about themes and footage to make this product most effective. We hope that in the coming months leading up to this project, you will begin to gather footage and experiment with posting! This project is tentative based on how quickly we move through the previous projects. If we have time and capacity and it still feels like a useful product, we will bring it through our project approval process.
Learn More

Donation Page Strategy

Estimated Start Date:
April 29, 2026
Estimated Timeframe:
4 - 6 weeks
This is more of a working session vs. a tangible product. We'll do an assessment of your current donation landing page, and talk through recommendations and ideas based on feedback from the NextAfter Friction Test and the Unseen Team.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Helen Avadiar-Nimbalker
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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