Elora House

Phase 1

You're in Phase 1 out of 4 product phases. This means that you can request products in Phase 1. To gain access to Phase 2 products, please talk with your Partnership Manager during your annual Roadmapping meeting.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
  • Raise $600,000 CAD (~$435,000 USD)
  • Double event fundraising totals to raise:
    • $120,000 - Coldest Night of the Year fundraiser
    • $80,000 - golf tournament 
    • $25,000 - annual gala
    • $10,000 - pickleball tournament
  • Expand residential capacity to 3 homes
  • Strengthen care team training and development 
  • Launch and establish Stage 3 Transitional Living Program
  • Provide ongoing peer support and community outreach
  • Strengthen transition support and financial stability assistance
  • Consistently housing 4-5 girls 
  • Several very generous donors who are committed to multi-year gifts
  • Strong community support
  • Luisa is passionate, loves speaking about the work, and is confident in making an ‘ask’ for donations! 
  • Already has a “protege” in mind who is shadowing at events 
  • Multiple events planned throughout the year (with big fundraising goals!)
  • Great at relationship-building with donors
  • Ongoing communications through newsletters, handwritten notes, and personal emails
  • Finding the right people who can speak about Elora House and help fundraise
  • Luisa is doing a lot of the work herself 
  • Needs the right tools in-hand to go “door-to-door” 
  • Would like more consistent partners/donors, along with increasing recurring donations from churches and businesses
  • Increase ROI from email campaigns

Your Roadmap

JAN 2026 - DEC 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Info Card

Estimated Start Date:
January 6, 2026
Estimated Timeframe:
6 - 8 weeks**
This 5x7” card will serve as a basic quick overview of your organization to distribute at events, speaking engagements, donor meetings, door-to-door, etc. We usually complete Mapping Your Message before beginning this project but as discussed during our Roadmapping call, we'll just plan to skip the working session and send you the worksheet (and the slide deck presentation, if it's helpful) when we launch this project. We'll just ask that you complete the Mapping Your Message worksheet for us, in order for our team to have a starting point for verbiage with the Info Card.
Learn More

Donation Card

Estimated Start Date:
April 27, 2026
Estimated Timeframe:
4 - 6 weeks**
Donation Cards are a multi-use tool! Collect contact info and/or receive a donation and/or direct people to the website for online giving. They also serve as a reminder to give if someone wants to mail it in later!
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Canva: Social Media Video Templates

Estimated Start Date:
June 15, 2026
Estimated Timeframe:
12 - 14 weeks
These are branded templates created in Canva Pro that you can use for quick and effective social media posts. We would create a few based on "themes" that you'd like to include (e.g. quotes, impact stories, news/updates, staff/volunteer spotlights, events, campaigns, etc.).
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Pitch Deck

Estimated Start Date:
September 18, 2026
Estimated Timeframe:
8 - 12 weeks
We'll work together with a designer to create a custom-designed pitch deck following the Unseen Story Arc. The messaging will focus on the problem you're solving, solution, and a call to action all geared towards making a financial ask.
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Story Card

Estimated Start Date:
November 25, 2026
Estimated Timeframe:
6 - 8 weeks
This project is marked 'tentative' based on whether the previous projects are completed as scheduled. If we stay on track and there's time at the end of the year, we’ll create a Story Card highlighting the journey of a beneficiary - using ethical storytelling and your approval process throughout the project. Story Cards connect with donors on a relational level, and allow them to see into the work you are doing from a more personal viewpoint.
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Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!

Main Point of Contact
Luisa Krause
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Heather Luedtke

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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