El Pozo de Vida

Phase 2

You're in Phase 2 out of 4 product phases. This means that you can request products in Phases 1-2. To gain access to Phase 3 products, you will need to fill out an application. Please talk with your Partnership Manager during your annual Roadmapping meeting to apply for the next phase.

View All Products

Throughout partnership, you'll have access to completed forms and applications, photos and branding elements, and final printable and working design project files. 

Open Your Files
Your organization's unique combination of goals, strengths, and challenges impact how you're able to grow. Understanding these helps us customize this partnership to your specific circumstances. Each year, we'll evaluate how we can help you reach your goals, make your strengths shine, and overcome any natural obstacles!
Fundraising Goals
impact goals
strengths
challenges
  • Raise $1.2 million overall (20% increase from 2025)
  • Increase awareness and monthly giving from Gen Z/Alpha donors
  • Develop a virtual anti-trafficking museum experience
  • Increase monthly giving across a broader base of donors to maintain a 15-20% growth rate per year
  • Building survivor leadership by bringing 7 former beneficiaries on staff
  • On-site visitors in Mexico (250 last year!) often become donors
  • Tapping into Gen Z audience to generate fundraising ideas based on their interests, passions, and creativity
  • Launched new programming with a dedicated staff member to respond to the specific needs of former beneficiaries 
  • UN ambassadors visiting El Pozo found a narrow gap between trauma-brain age and chronological age compared to what’s average, prompting El Pozo to document the programs for potential replication elsewhere
  • Strong partnerships with large corporations—Google, Cisco, Match, AirBnB
  • 40% of all donors are giving monthly!
  • The team has grown and is the largest it has ever been
  • Good ongoing email communication and high open rates
  • Joined an investor group, connecting with more high-net-worth individuals
  • Fundraising for prevention doesn’t get as much support as aftercare for survivors
  • Making asks to the same dedicated donors year after year
  • Some larger gifts come in lump sums from a collective group or via donor-advised funds, making it difficult to gain contact information for individual donors
  • Developing a more personal fundraising opportunity, connecting specific needs to specific donors
  • Scheduling more 1x1 calls with donors

Your Roadmap

APR 2026 - DEC 2026

Your Roadmap is an agreed-on schedule detailing the products we'll collaborate on together and the services we'll provide during this year of partnership. We've created your Roadmap based on your current needs and our team's resources. All projects listed have a reserved space on our calendar and have received budget approval.

We typically launch each project one at a time. Your project manager will reach out to gather more information, provide a detailed timeline, and confirm your availability. Please note: All timelines are estimated and do not include applicable printing and shipping times (~2 weeks) or blackout dates for your team or ours.

Canva: Social Media Templates

Estimated Start Date:
April 23, 2026
Estimated Timeframe:
8 - 10 weeks
These Social Media Templates, built in Canva and handed over in template form, will be helpful to continue building your brand and elevating your message so that you can help more people!
Learn More

Canva: Social Media Video Templates

Estimated Start Date:
July 7, 2026
Estimated Timeframe:
12 - 14 weeks
These are branded templates created in Canva Pro that you can use for quick and effective social media posts. We would create a few based on "themes" that you'd like to include (e.g. quotes, impact stories, news/updates, staff/volunteer spotlights, events, campaigns, etc.).
Learn More

Reprinting

Estimated Start Date:
September 14, 2026
Estimated Timeframe:
We'll plan to check with you in September to see if you could use reprints of any past projects. If anything comes up sooner, please let us know!
Learn More

Mailchimp: Welcome Drip Series

Estimated Start Date:
September 23, 2026
Estimated Timeframe:
6 - 10 weeks
The great thing about a Welcome Drip Series is that it's building relationships for you, while you focus on your programs. It's an instant "hello!" to anyone who joins your subscriber list, and educates and engages people who have just heard you speak, or run across you online. The ultimate goal is that as they get to know you over time (and read future emails), that they'll want to get involved by supporting your work!
Learn More

Event Banners

Estimated Start Date:
November 11, 2026
Estimated Timeframe:
6 - 8 weeks**
This project is marked 'tentative' based on whether the previous projects are completed as scheduled. If we stay on track and there's time at the end of the year, we'll create up to 2 Event Banners. This will be a great product to use at your galas and any other events or booths you have for the year. Note: These banners typically display beautiful photos from partners (or approved stock photos), so we'll want to ensure you have high-quality, high-resolution photos for this before launching.
Learn More
Changing Timelines: If you're unable to meet deadlines, it may affect when you receive the finished product. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines and still meet deadlines.

Adding Projects: Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects: If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

about partnership

Our ability to commit to projects is contingent upon a continued healthy partnership as detailed in the Unseen Partnership Agreement.

Thank you in advance for:

  • Completing the Annual Partnership Report and post-project surveys so we can report to our donors and encourage their continued investment.
  • Maintaining frequent and reliable communication as we collaborate on projects together and learn more about your organization.
  • Using products effectively to ensure Unseen's resources are being put to good use.

Additionally, we ask that you notify us of any severe financial fraud or human safety violations. When you begin partnership with Unseen, we'll discuss your policies on financial accountability and child safety (Code of Conduct). We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first.

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and r creating a sustainable, productive partnership!‍

Main Point of Contact
Tina Chen
Your organization's main person for the ongoing details and decisions of project management

Your Unseen TeamMATES

Partner Success Manager

Brittany Newton

Your long-term connection at Unseen, working with you to set overall strategy, build your roadmap, and touch base throughout the year

Project Manager

Gillian Miller

Your day-to-day teammate for creating products and scheduling services, keeping timelines moving and collaborating on creative content

Meet the rest of the Unseen Team!

how a project runs

Launch
Messaging
Design
Wrap-Up

At the start of each project, your Project Manager will send you two forms to complete. Review the detailed production timeline carefully and let us know right away if you need to make any adjustments. This is very important for our team as we work hard to keep projects in scope for our hired freelancers, as well as manage other partner projects that we’ve committed to. We’ll also confirm key details, approve potential images, and gather your design preferences.

This is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective for a donor audience. We often utilize mock-ups to help visualize where the content will be placed on the design piece and choose photos that match the verbiage. If any other members of your organization need to give input on the written content, you'll want to get their approval during this stage.

We'll work with a contracted designer, relaying creative input from your team and ours and communicating deadlines. We appreciate your timely feedback as you provide up to three rounds of edits. Round 1 is the opportunity to make the most changes. Please remember to gather input from all necessary team members. In Round 2 we'll ask for minor design edits and very minor verbiage tweaks as needed. Round 3 is the time to catch any typos or other errors or approve the product for final steps. We'll offer our suggested edits for each draft, though we always want your honest feedback!

We’ll send you the final project files, shipping information (if needed), and instructions for using the product. You may receive a survey asking about the project process. After you've had a chance to use the product for a few months, you'll be asked to complete a survey about the product's impact on your growth. Your honest feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.

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